DRIVING ROAS UP BY 31% FOR DEICHMANN WITH TAILORED SOCIAL CONTENT THAT STOPS THE SCROLL

The brief

Deichmann UK came to us with a challenge: unlock more purchases on a flat budget. In a crowded social media space, we knew we had to change the game. Tight budgets require creative solutions and out-of-the-box thinking. So, we rolled our sleeves!

WHAT WE DID

Beating the competition in online window shopping on a tight budget is no easy feat. So, the first question on our minds was how to get even more value out of the existing creative assets?

We started by taking a fresh look at everything from the imagery to the graphics and the message itself (including emojis). We used creative analysis to identify which messaging resonated the most with the audience. Through testing, we discovered that close-up shots of the shoes performed best.

We then developed tailored content for each stage of the funnel, targeting those in the consideration phase with a more direct message. We made sure that people received the right message at the right time as they moved through their journey. We got the best use out of a limited budget by reallocating it across the various stages of the campaign. And it worked brilliantly!