data is at the core of everything we do


how we do it

Data is at the core of everything we do.

Our consultancy approach to using data is simple and effective. Once we understand the paths to conversion that will return the most profit, we use data to optimise your campaigns and constantly drive new action, using insights that feed into real-time decision making.

But where does our data come from? That’s where we’re different. There wasn’t a tool on the market powerful enough to analyse all the data streams we wanted to use for our clients.

So we created our own.

Arithmus is our powerful, integrated data visualization platform for brands and agencies alike. It hosts a variety of data from multiple sources in an intuitive, visual, and interactive form that allows for easier decision making, available for you to access 24/7. Clients love its ease of use, transparency, and flexibility; everything is personalised for your business, whether you want a top-level view or in-depth analysis. Arithmus will tell you how your website and campaigns are performing in real-time, what it means, and what actions you should take next. No matter what your needs, and wherever your data comes from, it can be built into Arithmus.

Behind Arithmus is Creasus, our data-led software which will help show the real impact of every action. This means that you can plan smarter for future cross-channel campaigns with data-led decision making, improving output and profit.

All of this is brought together in a one-stop, beautifully intuitive platform that gives you the information you need, when you need it.