How could we minimise the impact of Coronavirus during lockdown store closures, while maintaining revenue growth? The unprecedented times called for a brave, innovative strategy.
With data science informing our every decision, we implemented a reactive integrated omni-channel media and digital strategy, responding to changes in the industry and wider world.
Through our data-led approach we succeeded in optimising to the brand’s high value audience across all paid, owned and earned touchpoints in a turbulent market and an everchanging path to purchase.
The results saw Furniture Village hit record-breaking revenue growth, along with the highest increase in brand search across the retail sector.