THE STRATEGY

How could we minimise the impact of Coronavirus lockdown store closures in 2020, while maintaining revenue growth? The unprecedented times called for a brave, innovative strategy.

With data science informing our every decision, we implemented a reactive integrated omni-channel media and digital strategy, responding to changes in the industry and wider world.

Through our data-led approach we succeeded in optimising to the brand’s high value audience across all paid, owned and earned touchpoints in a turbulent market and an everchanging path to purchase.

The results saw Furniture Village hit record-breaking revenue growth in 2020, along with the highest increase in brand search across the retail sector.

The Results

0Increase in brand searches (YoY)
0Increase in online sales (YoY)
0Increase in Web Traffic (YoY)
0X Return on Investment Delivered for 2020