We transform businesses through data-led marketing

tmwi is an independent marketing agency, pioneering the use of data and tech in delivering bespoke marketing, ecommerce and business solutions for market-leading national, global and EMENA clients.

We focus on delivering the best possible client KPIs, ROI and business objectives across fast-evolving online landscapes, impacting the entire customer journey.

Our specialist teams in London and the Midlands are uniquely skilled and experienced in integrating data benefits into marketing plans. We work across audience segmentation and above-the-line media activity for programmatic, paid and organic search, as well as conversion rate optimisation / customer experience and web development. We build replicable, scalable marketing plans and models.

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See how we deliver results by blending data, customer insights & technology

  • analysis icon

    Analysis

    We constantly monitor campaign performance, providing you with transparency whilst feeding results back into our plans to maximise efficiency and effect.

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  • digital icon

    Digital

    We’ll transform your digital presence with a cohesive, personalised and data-led strategy that brings together all aspects of paid, organic and social.

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  • media icon

    Media

    Our expertise and experience means we’ll secure the best rates for your media spend in TV, radio, outdoor and press.

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  • strategy icon

    Strategy

    Our approach to strategy will put you ahead of the competition. You’ll be fully aligned across all channels, primed to hit your KPIs, and always ready for unexpected events.

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  • programmatic icon

    Programmatic

    By combining the latest technology in automated spend with data and creative thinking, we’ll make sure you always get the best ROI possible - with minimum wastage.

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  • creative icon

    Creative

    Beautiful design underpinned by technical excellence; whatever you want to say, our creative team will blow the competition away.

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Data-led marketing that works

tmwi leads the field when it comes to integrating data benefits into marketing resourcing. We work with clients including Nestlé, Selco, Admiral, VAX, The Royal Mint, MG, Furniture Village, Heineken & Roca to deliver data-driven, ultra-targeted campaigns across online, mobile, TVoD and broadcast media.

tmwi group has developed particular strengths in linking online and offline retail attribution and ecommerce metrics.

Dynamic and personalised content

tmwi integrates complex media and digital technologies to consolidate media channels. tmwi is pioneering the integration of dynamic TvoD with other programmatic media, aligning search, online display and personalised creative content. As the shift continues from traditional media towards digital and increasingly TvoD, tmwi is ready to make sure our clients are at the forefront of this change.

Support where you need it

tmwi works with clients in a combination of consultative, operational and analytical capacities. Our consultancy services deliver strategic insights to build bespoke marketing strategies driving customer acquisition, KPIs & ROI.

Results you can measure

We use analytic and proprietary technology to automate reporting in real time, driving significant time and cost efficiencies. Our proven methods of delivering digital transformation from media to the website to remarketing improves individual campaigns, as well as growing overall returns on marketing strategies and spend.

What we can do

At our core, tmwi is a data-driven agency. We use strategic insights from data to help clients navigate the fast-evolving landscape. Our creative teams align with the client’s internal teams to deliver dynamic and personalised campaigns and messaging. tmwi also provides specialist digital planning, implementation support and media buying expertise. We offer clients a data-driven, tech-led marketing strategy that is focused around KPIs and ROI. Get in touch today to find out how we can help you.

Furniture Village

We’ve worked with Furniture Village since 2001, helping them grow from a single store to a national company with a turnover of almost £300m through TV, press, inserts and digital.

The results? We have driven the highest ever ROI for Furniture Village at 334% by using dynamic feed-based retargeting ads. Programmatic native activity drove over 10,000 clicks during the summer sale, with a click-through rate of 0.72%, which is 71% higher than during the spring sale. Using competitor sync strategies (displaying Furniture Village ads during competitor TV spots) we have also driven three times as many clicks as through brand sync (displaying Furniture Village ads against Furniture Village TV spots).

334%
highest ever ROI
71%
CTR Up
+300%
Competitor Sync strategies drove

NESCAFÉ® Dolce Gusto®

Our work with NESCAFÉ® Dolce Gusto® has included in-depth technical SEO analysis, the development of a robust keyword strategy, content optimisation, and an outreach campaign to drive more authority to the site.

Our ongoing strategy, which involves close integration across all channels, including digital and above the line, has helped us deliver brilliant results.

Key wins include:

#1
ranking for 'coffee pods'
93%
increase in #1-3 rankings year on year
Page 1
domination for 'coffee pods'
nescafe dolce gusto

Our clients

heineken
furniture village
dolce gusto logo
MG motor logo
nestle
purina
Drayton manor logo
The Royal Mint logo

I just wanted to say thank you to the team for the dedication and commitment… We’re seeing noticeable improvements with all elements.

MG Motor Cars

MG Cars UK (SAIC Motor UK Technical Centre Limited)

MG Cars UK (SAIC Motor UK Technical Centre Limited)

They are a dream agency team to work with, with a professional can-do attitude, flexible style and a real willingness to offer advice and guidance beyond the scope of their original brief.

Nescafe Dolce Gusto

Nescafe Dolce Gusto

Nescafe Dolce Gusto