THE STRATEGY

When we started working with MG cars in 2017 we redesigned their entire approach to brand and performance marketing.

We put bespoke measurement based on brand search and business outcomes at the heart of our strategic planning and ongoing optimisation. This understanding of the complex interrelationships between stages in the purchase cycle enabled us to reduce dependence on paid search, focusing on organic and direct traffic as a way to harvest demand from top of funnel activation.

The result of this marketing revolution made MG the fastest growing car brand in the UK, breaking all market share & sales records in 2020.

*Source –  https://www.autoexpress.co.uk/news/353974/mg-and-tesla-were-only-car-makers-increase-sales-last-year

Results: (2020)

0Increase in Car Registrations (2020 YoY)
0Increase in website traffic (*TVOD vs TV Only)
0Reduction in Cost Per Website Visit

“MG’s sales must rank as the success story of the year, possibly the decade”

WHAT MG CARS HAD TO SAY

“What tmwi has been able to do is give us fantastic advice on how to move from traditional media to digital, where we now spend the majority of our marketing budget."

"They have taken our budget and really maximised it, helping the create more test drives and ultimately, more sales."

DANIEL GREGORIOUS – HEAD OF SALES & MARKETING