Nestlé Cereals provide a wide range of the UK’s favourite breakfast cereals on the same multi-brand website. They migrated to a new global website template in 2022, factoring in our recommendations for site structure and user experience. Once live, it created an opportunity to build an SEO strategy to dominate the breakfast search space and grow organic performance in 2023.


We worked with Nestlé Cereals to create a multi-pronged SEO approach. We applied best practice SEO & UX updates to the new page templates, resolved international SEO issues to solve indexation issues, and expanded their evergreen content to increase organic visibility around breakfast searches. This included new articles for the topics ‘breakfast ideas’, ‘gluten free breakfasts’ and ‘morning routines’.

The strategy significantly boosted organic keyword rankings and increased both product and category share of voice in a very competitive market space.


0Increase in top 3 rankings
0Increase in featured snippet ownership
0Increase in total rankings


“The team at tmwi have made a hugely positive impact to driving forward our SEO and content strategy at Nestlé Cereals. Their approach has always been exceptionally collaborative to get under the skin of our brands and understand our consumers. tmwi’s support has been invaluable in driving our Nestlé Cereal brands forward for the future.

The team heavily support on the migration of the regional Nestlé Cereals website in the UK&I in collaboration with our website agency. Their expertise in technical SEO and content production are second to none and have ensured our brands stay ahead of the ever-changing landscape and ahead of the competition. Thank you for your all your hard work, support and dedication.”

Jack Showell, Digital Media & Strategy Manager. Nestlé Cereals UK