THE STRATEGY

When we started working with Purina, they wanted to consolidate their disparate pet care brand properties into one stronger website.

We built a data-led organic search strategy to consolidate the websites into a single domain, grow their evergreen content offering to drive organic traffic, and increase organic share of search against key competitors.

Our teams used extensive data intelligence to run deep-dive audience and search analysis, identifying key content territory opportunities. These were aligned to audience and search intent to ensure the content strategy targeted in-market users searching for pet care related advice and support, across the entire customer journey of owning a pet.

The results were record-breaking organic traffic levels and doubling Purina’s share of voice against key competitors.

The Results

0Increase in Organic Traffic
0Increase in Top 3 Rankings
0Increase in Organic Share of Search

WHAT NESTLÉ PURINA HAD TO SAY

“My thanks to tmwi who have not only helped us reach, but surpass, our targets with outstanding performance this year, but also bring a level of innovative thinking and flexibility in their approach which has really helped us maximise our opportunities.”

MARTINA MCHOWAT
BRAND EXPERIENCE LEAD AT NESTLÉ PURINA UK