When schools closed in 2020 due to Covid restrictions, parents were faced with balancing work life, parenting and educating their little ones in what seemed like a daunting juggling act. Understandably home-schooling became a hot topic of conversation for all family members, so when schools re-opened in 2021 the nation took a well-earned sigh of relief.
Amongst those celebrating the opening of schools were Raja Workplace, a leading supplier of furniture and essential classroom equipment to schools across the nation. Raja Workplace wanted to tap into this euphoria whilst targeting purchasers in the education sector with a new campaign aiming to raise brand awareness and drive consideration.
We were tasked with creating an integrated brand campaign covering SEO, PR, social influencers and creative to raise awareness of their range of school equipment. Alongside increasing brand awareness as a whole, we aimed to target specific audiences with purchasing roles within the education sector.
We knew that the power for this integrated campaign came from gaining brand validation from external sources that people within education sectors could trust, namely mainstream press and parent influencers. In order to promote the products of Raja Workplace and drive consideration we needed to engage their audience on an emotional level, delivering a heart-warming message that was not only memorable but delivered the results we were aiming for.