Content Marketing
Tell Powerful Stories
How We Tell Stories
We make sense of the world through narratives. Storytelling is our culture and an art that’s passed down through generations. With your brand, it’s no different. Content marketing allows us to tell meaningful brand stories that help your customers understand your brand’s message.
Our process
Backed up by data, we create stories that resonate with your audience. Our content marketing strategies reshape the way customers engage with you. And it’s not just about the content – we bring in all digital platforms to increase engagement and drive brand awareness too.
Results through partnership
These strategies were on full display recently with our Ski Festival campaign for Admiral Insurance, which was highly commended at The Drum Content Awards 2019.
And during our recent annual review with clients, we discovered our work for Purina resulted in a 174% increase in organic traffic year on year in September 2019, a huge 1076% increase in featured snippets and 30% increase in average session duration.
Case study downloads
tmwi's Content Marketing Process
Step 1
We'll build a detailed picture of your audience to understand what stories will resonate with them
Step 2
Scope out an integrated campaign, centred on content for your websites, that provides genuine value for your audience
Step 3
Launch the campaign with extensive outreach to different audience groups and niches, for coverage and backlinks
Step 4
Run multi-channel activity to ensure a consistent audience story, and gather data on engagement for the next campaign
Our Ethos
We’ll create content that blows the competition away. Taking into account your brand values and goals to produce creative copy that storms the search engine result pages and helps you to be found by your key audiences – wherever and whenever they’re searching.