Radio Advertising

Cut Through The Noise

How We Get You Heard

Radio advertising is anything but old-fashioned. 9 out of 10 people regularly listen to the radio, so it’s a channel you can’t afford to ignore. Our insights mean we know when your audience is listening and what to – so we also know when and where your ads will do their best work.

Our process

We take targeting to the next level, so whether your campaign is national, regional or as local as they come, we’ll make sure it’s reaching the right ears. We’re not just talking traditional ads – our strong relationships mean we can also organise sponsorship, competitions, promo events and live reads.

Results through partnership

In February 2019, we ran an integrated radio and outdoor campaign with British car manufacturer, MG Motor UK. Utilising key radio stations covering MG dealerships across the country, our radio advertising saw outstanding results year-on-year.

 

  • Sessions were up by a massive 89% YoY
  • Users skyrocketed by 93% YoY
  • New users increased by 94% YoY
  • Goals were up by 12% YoY

Time and time again, they prove me right in choosing them! - Purina

I just wanted to say thank you to the team for the dedication and commitment… We’re seeing noticeable improvements with all elements. - MG

They are a dream agency team to work with, with a professional can-do attitude, flexible style and a real willingness to offer advice and guidance beyond the scope of their original brief. - Dolce Gusto

The tmwi Radio Advertising Process

Step 1

Assess the objectives of the campaign and the relevant KPI's

Step 2

Identify the most efficient radio stations to reach your target audience

Step 3

We'll work with our radio partners to obtain the best method of conveying the message of the campaign

Step 4

Finally, we'll optimise dayparts for the most efficient methods to maximise impact

Our ethos

Our radio advertising campaigns can get your brand heard – literally. By using key market research and working in tandem with outdoor, we’ll ensure that your ads are played at the right time on the right station. And, we’ll make sure that your budget goes further and maximises your ROI.